Not Black but Green Friday at YOKUU! 💚
As you have undoubtedly heard, it is “Black Friday” this weekend… A concept that we at YOKUU do not support at all.
- Up to 80% of Black Friday weekend purchases are thrown away after one or even no use.
- Electronics are often bought or clothes that are difficult to recycle, are made with harmful substances and have a short life.
- We already reached Earth Overshoot Day on July 29 this year. All the raw materials that the Earth can produce in a year had already been used up by then. Black Friday weighs heavily on the environment and climate because it only encourages over-consumption.
- And so on…
So for us, no free delivery, 15% discount or free pearls.
But: don’t be sad. In addition to Black Friday, a greener alternative has also emerged in recent years: Green Friday, where brands try to do something to give back to Mother Nature. This is something that we at YOKUU stand behind!
So this year we are participating in Green Friday, and we want to give back to nature. We choose to support biodiversity and to plant nature by planting trees in collaboration with Natuurpunt! We do this by donating part of our sales to Natuurpunt’s ‘Forest for everyone’ initiative!
Why Natuurpunt? As you undoubtedly know, the bacteria that we use in all our products come from the forest. The trees, the animals, the mushrooms, nature – that is their home. Without the forest, there would be no YOKUU products. It’s that simple! That is why we would like to support nature. Nature gives us strong cleaning soldiers, we give her new trees, more forest!
‘Forest for everyone’ is an initiative of Natuurpunt with the aim of planting a square metre of forest for every Flemish person in 5 years. Now that’s an idea we want to support! They guarantee smart tree planting, good management and eternal protection. Exactly how it should be!
Specifically, our action is as follows:
We will donate 25% of all orders placed between November 26th and November 29th to the Forest for Everyone initiative. This therefore concerns 25% of the total shopping cart that we give to Natuurpunt at the end of the Green Friday weekend. That actually means that you support the forest when you shop this weekend!
We thus give back to nature and complete the circle. We get our bacteria from nature, so we support the forest. From forest to home, this weekend will also be from home to forest. Give and take, the circle of life! ♻️